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Hi-Tek Mexico | the programmatic way
Ad Tech Companies
Technology
Since the beginning of the company, in 2005,we have been focused on technology and its application to marketing and advertising.
We believe that’s why back then we successfully integrated Alibaba’s platform inside MercadoLibre, so sellers could directly source suppliers in China without switching from one site to the other, we broadcasted in Facebook the first live-streaming event in Latin America for Cardon and started experimenting with different technologies and developing our own Advertising Network. Then we hired more and more IT specialist, coders, developers, and almost all our profits went back to grow in this area.
Fast forward a couple of years and we started collecting data. We barely had algorithms to sort it out, but we knew we’d be there soon enough.
And thanks to this hard work we finally developed our ad server, our own DMP, our own cross-platform / programmatic exchange (the first in Latin America), our DSP and our SSP, reinforcing our position as the leading media company in the region.
Our own team of developers, working with proprietary AI and algorithms, built a state-of-the-art scalable platform that provides control, real-time analytics and powerful insights to our customers.
It allows us to perform processing in microseconds, less than 15ms bid processing and response time, thanks to counting with several data centers across the globe, for geo-relevant efficiency.
And what’s more, our engine is constantly learning, acquiring and processing behavior and profiles expanding our universe of available segments and customization capabilities, thanks among other factors to our team of experts in Predictive Model Markup Language.
Our tech in numbers
The Reach
OVER
240
COUNTRIES
672k
AD REQUESTS PER SECOND
15ms
BID PROCESSING AND RESPONSE TIME
99,6%
GLOBAL REACH
The works
1.5
PETABYTE OF REAL-TIME DATA
1
BILLION UNIQUE BROWSERS AND DEVICES INDENTIFIED
6
BILLION UNIQUE TRILLION ATRIBUTES ACTIONABLE DB
The muscle
6
PETABYTES OF BIG DATA STORED
50+
TERAFLOPS COMPUTING POWER
The brain
100+
TARGETING SEGMENTS
20+
CONSTANTLY EVOLVING ALGORITHMS
And all of it, in a brand-safe environment.
All of our publishers go through a 3 step verification process that guarantee your ad showing only in certified safe and positive sites and apps:
Before the campaign
Part of our media team actually work as inventory curators. They are constantly reviewing sites and apps’ reports, identifying potentially harmful, offensive or inappropriate content, resulting in different levels of flagging (green, yellow, amber, red and black). This means sites and apps (or inside pages) sometimes requiring additional evaluation, special classification or permanent blockage.
On the fly
We perform real-time impression-requesting page analysis both over publisher and user generated content. This allows us to safely serve ads only when the environment is suitable for the advertiser’s preferences.
After the impression
Thanks to working closely with our publishers, our platform verifies served impressions to identify fraud risks and viewability, thus helping us maintain certain minimum standard levels and therefor, providing us the certainty that we can offer our clients high quality inventory.